Media & Entertainment Industry – Job Roles, Benefits, Courses, Salary, etc!

Media has evolved into a potent tool for bringing about political, economic, and social change in India and throughout the world. There is barely a field that the media hasn’t touched or covered, and it has an influence and presence in every aspect of life. India’s media landscape has completely evolved in the last 20 years due to the country’s new globalization policy. According to a report, India has over 500 TV channels, 300 private FM radio channels, 400 transmitters, 80000 newspapers & magazines & 250 radio stations.

When it comes to reach, viewership, and reading, these virtually entirely encompass the entire country. In the near future, the media industry will need a huge number of experts in a variety of fields, including media managers, network engineering, journalism, creative writing, printing, and visual arts. Because media professionals have a lot of duties, personal skills are far more important than precise academic and professional credentials.

Media & Entertainment Sector of India

One of India’s most significant economic drivers is gradually emerging to be the media and entertainment industry. It has made and will still make a major economic contribution to our country. It has a reputation for producing inventive and creative people and has played a vital role in creating jobs.
Jobs are available in five main subsectors: the print industry, the digital and advertising industry, the animation & gaming sector, television, the film, the music sector, and the radio sector. The variety of positions available under each of these headings are all motivated by creative forces and necessitate some sort of original and creative thought. This aspect of the industry draws a group of creative people, most of whom are young.

India Government Media Research Jobs

Any successful media campaign requires research, not just in the business world but also in the public and government sectors. Without research’s assistance, those who oversee and carry out media-related activities and programs for their organizations would be operating in the dark without any direction or clear sense of purpose. The focus of media studies research is on the entire communication process, and it looks at the relationships that exist in communication between and among media organizations and the audiences they are trying to reach.
Research is a systematic effort aimed at understanding, confirming, and uncovering through objective assessment of the facts or opinions relevant to a certain scenario, opportunity, or problem. For a media practitioner, research is critical for gathering opinions and facts.

The effect of the Media and Entertainment sector on the Indian economy

The creation of branded content is being done by numerous production companies. As a result, there is a major shift happening in advertising right now. It’s becoming more interesting. The media and entertainment industry is one of the fastest-growing in Asia, second only to China, according to a recent survey. With the decreasing cost of data plans, mobile has become a growing platform. These are developments that will undoubtedly have a favorable effect on the turnover of businesses in the M&E sector.
This has led to an increase in employment opportunities in image management, advertising, and media planning. Young talent is drawn to the sector as it begins to organize and become more goal-focused, which will help it fill executive and chief-level positions. The number of digital consultants and start-ups

Work areas and range:

For the following demands and purposes, many research methodologies are used in the field of media studies:

To gather data that practitioners and experts in the media need to know to conduct their jobs well

  • To gather comparative information on the opinions of a key target audience segment,
  • for organizing, creating, or even improving media-related activities, events, or initiatives
  • To monitor or track media content that is crucial to the institution or organization, including programs, events, and activities
  • To assess the overall efficacy of a particular communication activity or program by comparing results and outputs to a predetermined set of goals
  • To provide the necessary assistance in promoting or making public a specific activity, occasion, or program.

Nature of Job

A person with a diploma or degree in media research can get the job of a media researcher to investigate the outcomes, setup, usage, and influence of media such as the radio, internet, and television. There are career opportunities in media research available in both the corporate & public sectors. As a media researcher, one might investigate the psychological, physical, and social effects of media on various populations.
For the analysis of quantitative data gathered from media research studies to comprehend the influence of the several media research businesses employ statisticians. Aspirants who are familiar with the many statistical methods and approaches used in media research may be able to get employment as statisticians with media companies. There are numerous additional jobs.

Why should you join Media and Entertainment Industry?

Artistic talent
Innovation is only encouraged in the media and entertainment industry. Communication enthusiasts can combine their passion for the industry with originality and creativity thanks to this incredibly creative company that encourages creative potential.
Many career prospects and room for advancement
Film, music, television, publishing, the internet, gaming, radio, advertising, and other fascinating and potential-filled subsectors all fall under the media and entertainment industry umbrella. Each of these areas has tremendous room for development and is constantly growing.
The range of work opportunities in the media and entertainment sector is enormous. The job seeker has a variety of possibilities from which to choose, depending on his preferences.
Highly reliant on technology
Technology and this industry go hand in hand. Even entry-level jobs like lighting technicians interact heavily with technology, as do all jobs and positions in this industry. As a result, those who work in this field have numerous excellent opportunities to use cutting-edge technology.
Government positions:
Aspirants looking for government positions in media research can find openings at government media research offices, media companies, and academic and research institutions. People with the necessary qualifications can apply for government employment in the field of media research when job announcements for them are published by government agencies in reputable publications and job portals.

Career Paths in the Media and Communications

The communication sector does, however, also include a wide range of opportunities and sides that go beyond conventional employment. Media companies and organizations are often where communication majors might find employment. Here are several of them.

Business Marketing
Experts in this profession create media for the general public to advance more broad corporate goals. There are various examples of this, including press releases, public awareness campaigns, and advertisements. For communication majors, there are positions available in market research, promotion and advertising, and social media management.
Media Sources
Both local and national news organizations employ qualified communications and media specialists to deliver important information to the public. This work includes generating broadcast news, performing investigative reporting, and writing pieces for blogs and other online sites. It may be necessary to conduct original reporting or develop sophisticated editing techniques for careers in communication that deal with the news.
Employing communication majors helps non-profit organizations develop a persuasive message that persuades their target audiences to support their aim. Common expertise includes writing, market research, public relations, and donor relations. Managing official communication channels and communicating with the media are among the daily duties.
Photographers convey ideas through photos, whether they are used in a fashion spread or a photo essay for charitable purposes. Another profession that uses photography is graphic design. The professions of animation, illustration and other ones that rely on visual signals to convey important information might all be considered communication-related vocations in photography.
The audio medium is used by radio communication majors who work in radio and podcasting to amplify spoken word and convey beautiful or instructional content. Examples of media work in radio include developing campaigns or productions, writing screenplays for advertisements or other radio productions, and delivering content live or via recordings.

Academic degrees

For applicants who want to work in the media industry, there are many degrees of mass communication programs to meet their needs and interests. Aspirants can choose from a wide range of mass communication programs and pick the one that best matches them and their long-term objectives.
Aspirants can enroll in diploma or degree programs in journalism and mass communication, media & cinema studies, production & acting, public relations & advertising, and acting. There are several courses available for those interested in a career in media:

  • Bachelor of Arts in Media and Communication
  • Bachelor of Mass Media
  • Advanced Diploma in Mass Media
  • Diploma in Digital Visual Media
  • PG course in Mass Communication
  • Bachelor of Journalism & Mass Communication
  • Post Graduate Diploma in Media Management
  • UG Course in Mass Communication
  • Graduate Programme in Media & Entertainment
  • Post Graduate Diploma in TV Production & Direction
  • Post Graduate Diploma in Media
  • Post Graduate Diploma in Applied Journalism & Media Communication

Cost of a course in mass communication in India

Compared to private colleges and institutions, government colleges’ mass communication course fee programs are less expensive. Additionally, the cost of mass communication will vary per course. The cost of your course will likely be more than the basic journalism and mass communication courses if it also includes multimedia instruction.
The tuition at government universities and colleges ranges from Rs 11,700 to Rs 1,50,000 for all programs. The cost of public communication courses given by private colleges and institutions, however, will range from Rs. 2 to Rs. 4 lakhs for all courses.

Successful media professionals must have the following skills

The following are some of the qualities needed to excel in the media industry:

  • Understanding
  • Solid interpersonal relations
  • The desire to outwit people
  • Willingness to stay informed
  • A focus on public relations
  • Lack of fear
  • Need to connect with smart people
  • Self-assurance
  • Work effort
  • Be aware and attentive
  • Commitment

Top Most Career Opportunities in the Media Industry

To have a beneficial impact, the media landscape has been modifying the career opportunity curve. A growing number of job opportunities are opening up in the media sector as a result of the advent of various new technologies and trends.
Let’s look at some of the best graduate employment alternatives.

  • Public Relation
  •  Filmmaker
  •  Journalist
  • Radio Jockey
  •  Content Writer
  •  Public Relation
  • Digital Media Assistant
  •  Digital Media Producer
  • Digital Media Coordinator
  • Digital Media Analyst
  •  Digital Media Consultant
  • Media Manager
  •  Corporate Communications Head
  •  Channel Head

Media & Communication Jobs: Their Benefits and Drawbacks

The following list of advantages and disadvantages can be used by new and recent graduates who are debating professions in communication to aid in their decision-making.

Advantages Disadvantages

  •  Having some flexibility with the job schedule
  •  On-the-job diversity and adaptability
  •   Fast-paced workplace
  •   Adventure and interacting with new people
  •   The capacity to interact with contemporary challenges

  •   difficult and irregular work schedules
  • Lack of a consistent or stable routine
  •    stress related to deadlines
  •   a lot of possible travel
  •   The daily news cycle rules life


You have a lot of work opportunities in this -new, interesting business. All you need is imagination and zeal! Why are you holding out? Go ahead and look for a position that best matches your skill set. Start a career that will be both demanding and fascinating in the media and entertainment sector! Find out more about the chances available if you believe you might be a good fit for this industry here at Formal Monkey.

Frequently Asked Questions for Media and Entertainment Industry

Why is the media and entertainment sector vital?

One of the most vibrant and rapidly expanding markets in the world is the media and entertainment sector. The fact that customers have a significant impact on this company’s effect is one of the market’s defining characteristics.

What is included in the media and entertainment sector?

Movies/Cinema, Television, Music, Publishing, Radio, Advertising, Gaming, Internet are some of the categories that make up the Media and Entertainment industry.

What are the major exams for mass communication PG?

Some of the exams for the mass communication sector are:

  • IIMC Entrance Exam
  • DUET Exam
  • ACJ Entrance Exam
  • FTII entrance exam.
  • CUCET Mass Communication
  • DU DSJ Entrance Exam

SIMC MA(MC) Entrance Test

Is there a journalism admission exam in India?

Merit-based selection or an entrance exam with counselling are also options for the MA in Journalism and Mass Communications admissions procedure. Jamia Millia Islamia Entrance Exam, IPU CET, DUET, SET, IIMC Entrance Exam, AUCET, and other entrance exams are among those taken by colleges and universities.

What job options are there in journalism?

Freelance Authors/ Copywriters, novelists, publishers, lyricists, editors of newspapers, and technical writers are some job categories for journalism in India.

What are the essential qualifications for Media & Entertainment sector?

  • Presentation and Verbal Communication abilities
  • Media strategy
  • Editing and Copywriting
  • Public Affairs

What Positions Are Available for Those with a Communications Degree?

The field of media and communication encompasses a wide variety of occupations that deal with written, spoken, and visual messages. A wide range of industries is also included, such as television, radio, and online media.

Are communications majors paid?

Yes. Graduates with degrees in media and communications are still in high demand across the board and among those with the highest wages.